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Want to Speak To Our Community?



Creating Your Niche Market – Why It’s So Important

The recording can be found here:

The presentation can be found here: 2016-09-Creating Your Niche Market



Dear Career Coaches:

We are delighted to announce that our Career Coach SIG speaker for September 14, 2016 will be Maria Forney, presenting Creating Your Niche Market – Why It’s So Important from 12:00-1:00 PM ET via phone (425) 440-5100 PIN 093980# or via the web at

(Note: You will receive 1 ICF Resource Development CCE credit for attending the call live and must be present for the full call)

Program Description:

Did you know that by NOT creating your niche, you’re leaving money on the table?

If you’re like most coaches, you haven’t created a niche for fear of losing opportunities. You’ll work with anyone who is willing to work with you. But nothing could be further from the truth. You can’t be all things to all people. And when you try, results are dismal at best.

You’ve spent your savings, or borrowed money for your coaching certification, and expected it to be easier to achieve the success of your dreams and help others at the same time. You’re doing everything you were told, and you keep trying, but clearly something isn’t working.

It’s not your fault… The failure rate of coaches is staggering. You are taught the exciting principles and processes of coaching, but often times the strategic business side of the certification process is lacking or completely absent. But oh, so essential to your success as a coach.

In this 60–minute presentation, Marita Forney, Marketing Strategist for Coaches will walk you through the essentials of creating a niche market to…

  • Stop the confusion and frustration of enrolling clients;
  • Stop working for FREE;
  • Stop the disappointment of prospects saying “No thanks, I think I can take it from here.”;
  • Stop the fear of asking if they want your help;
  • Stop blaming yourself for NOT creating your own success.

Contrary to what most coaches believe, creating a niche market will absolutely help increase your client attraction rate exponentially. You will walk away with tools and resources that enable and empower you to shift the coach’s paradigm forever.

You will learn to:

  • understand the psychology of buying and selling;
  • use the complementary coaching sessions to uncover and monetize your prospects “real pain”, the pain funnel and how to use it;
  • attract prospects more likely to enroll in your coaching program;
  • Understand and shift your beliefs about the sales process;
  • shed the hourly income mindset and increase your fees;
  • set yourself apart from your competition by becoming the expert in your niche market.


About the Presenter:


Marita Forney, MEd, Marketing Strategist for Coaches

Like you, marketing expert and success empowerment coach, Marita Forney has seen the word success defined numerous ways over the years. Is it charisma and positive thinking? Decisiveness? Is it all about the situation? Is it meant for only a select few? Or, is there a different story? With over two decades in corporate America, a masters in human resources development, mediation, and most importantly, real-life, in-the-trenches business and coaching experience, her view is radically different. Unlike many marketing coaches, Marita appreciates that coaches have a passion for helping others realize success, but often struggle to create that same success for themselves. Marita shows you exactly what to say and how to say it, what to do and how to do it.

As a Certified Bob Proctor LifeSuccess Consultant, Marita’s coaching brings out the best in people. She is known for her practical, no nonsense style; her fusion of real-life stories and her conversational techniques connect with her audience at an intimate, and individual level. She continues to work with the best and brightest in the marketing and personal and professional development field.

She believes that coaching is for those who are passionate about leaving an impression of increase, to guide and support others toward their greater good, all while realizing their own.


All the Best,

Mike Gellman and Nancy Cattle

Co-Hosts Coach U Career Coach SIG

Featuring Monthly Meetings of Interest to Career Coaches Around the World